Why should you or your clients take the time and resources to step back and measure the effectiveness of your work?  An audit is an opportunity to take a 360° look at your current communication activities and invite perspectives from a wide array of internal and external stakeholders. By conducting an audit, you should expect to uncover what works, what doesn’t work, perception gaps, red flags and what really matters to your key audiences – and AI can help. Your audit results will help you create a roadmap that strategically prioritizes efforts, justifies technology investments, and drives positive business outcomes.
 Attendees will walk away from this session knowing more about:

• Why a communications audit is important and how to make the business case for it
• What to expect from an audit and how AI can optimize turnaround time
• How to use the results strategically once the audit is complete

About Our Speaker
Shea Sullivan, SCMP®, is the CEO & Principal Consultant of Comms at Work. She is an internal communications consultant who helps companies connect with their workforces in creative and data-driven ways that elevate performance, manage change and risk, and foster safety cultures. Her team’s communication audits – which you’ll hear about in this session – have won the IABC Bronze Quill Awards of Excellence and Best of Division for Communication Research in 2024 and 2025.
 
A proud “TV news quitter,” Shea has 29 years in corporate communications and media, including 11 years with engineering and construction giant Bechtel and five years as a consultant. She is a certified Strategic Communication Management Professional (SCMP®) and holds an MBA from the University of Tulsa and a Bachelor of Journalism from the University of Texas. She is the immediate past president of IABC Houston and a member of Women's Energy Network and the American Society of Safety Professionals. Outside of work, Shea is a lifelong fan of the Astros and disappears every weekend in the fall to follow Texas Longhorn football.