If a picture is worth a thousand words, video is priceless.

In a world of shrinking attention spans, words alone are not enough. For entrepreneurs, writers, strategists, and marketing communications leaders, the challenge is no longer just what to say — it’s how to package it so people actually engage. More and more, video is the answer. But poorly planned and executed video can create the opposite response: disengagement and disconnection. 

Our May IABC Houston Entrepreneurs Strategic Interest Group will explore how intentionally designed video helps brands cut through the noise and communicate with more clarity, speed, and impact. Discover new ways to make communications feel more entertaining and engaging without losing substance. Learn to apply a "hook, build, reward" structure to not just social video, but other business communications as well. You'll leave with new tools and inspiration to use intentionally designed video as a practical, efficient tool for modern brand storytelling.

Speaker: Rose Mulroney is passionate about helping clients elevate their brand presence and achieve their marketing goals through compelling, integrated visual storytelling. She brings a Master of Arts degree in Graphic Design and 20+ years of experience architecting integrated marketing campaigns, building brand positioning frameworks, and executing marketing infrastructure for innovative green technology and sustainable industrial companies to her role as sales manager and marketing strategist for Harp Visual Media. Harp Visual Media is known for creating strategic, no-fluff photo and video content to help businesses -- from industrial job sites to luxury wellness brands -- stand out.