Go Behind the Scenes at RODEOHOUSTON, An Exclusive IABC Houston Tour

Just days before RODEOHOUSTON officially opens, IABC Houston members are invited inside one of the largest and most complex live events in the city for an exclusive behind-the-scenes look at how it all comes together.

This private tour will take you inside the Broadcast and Communications operation at the Houston Livestock Show and Rodeo, where strategy, storytelling, digital platforms, and live production converge under intense deadlines and national visibility.

You will hear directly from Danielle Grossman, Director of Strategic Communication for the Houston Livestock Show and Rodeo, along with her Media Relations Manager. Danielle leads strategic communications for an event that attracts more than two million attendees each year and generates global media attention across broadcast, digital, and social platforms. 

Participants will also meet leaders from Guest Experience and Broadcast Production, including the Director of Broadcast who oversees the massive production operation that brings RODEOHOUSTON to life on screen. Expect real insights into how teams coordinate messaging, manage digital communications, handle media demand, and deliver a seamless experience for audiences both in person and online.

Topics will include:

• Coordinating communications across broadcast, digital, and on-site teams
• Managing media and messaging in the final days before a major live event
• How digital communications support fan engagement and real-time storytelling
• The role of guest experience in brand trust and reputation

To close out the tour, attendees will also get a brief look inside the broadcast studio.

If you have ever wanted to see how a Houston institution operates behind the curtain, this is your chance. Space is limited, and this experience is only available through IABC Houston.

Learn more about RODEOHOUSTON at https://www.rodeohouston.com/ 

Cost is FREE for members and $20 for nonmembers. REMEMBER: Wear your walking shoes!

Speaker Danielle Grossman

Danielle Grossman is a seasoned journalist and distinguished communications expert, boasting a prosperous career spanning over a decade. She holds the prestigious position of Director of Strategic Communications at the iconic Houston Livestock Show and Rodeo. In this pivotal role, Danielle orchestrates the organization's public relations and media relations strategies, navigates crisis communications, serves as a crucial figure in content curation, crafts company-wide messaging, and acts as the organization's spokesperson articulating the values and vision of the Houston Livestock Show and Rodeo.

Before HLSR, Danielle worked as a freelance reporter at KPRC in Houston and CNN as a writer and producer. Danielle also honed her expertise as a senior consultant at two distinguished PR firms. Here, she lent her guidance to esteemed companies and brands, adeptly steering them towards garnering media attention, refining their messaging, and maintaining relevance. Danielle has worked at NBC stations nationwide, from the plains of South Dakota to the bayous of Louisiana. Notably, her coverage of tornado devastation in Ohio earned her a feature on The Today Show. Moreover, she spearheaded the launch of a brand-new NBC Affiliate in Lafayette, Louisiana, where she held the dual roles of managing editor and evening anchor.

A proud alumna of Temple University in Philadelphia, Danielle holds a degree in Broadcast Journalism. She resides in the Woodlands, Texas, with her husband and two daughters.

Please note that refunds are issued only in the form of a credit toward a future IABC Monthly Luncheon.