Life, Death and Legacy: Telling Stories That Transcend the Grave

An Exclusive Evening Tour at the National Museum of Funeral History

November 6, 2025 | 4:00 – 6:00 p.m.  

This November, step into the shadows of history with IABC Houston for a seasonally fitting evening at one of the city’s most intriguing landmarks. We’ll begin with a fireside chat featuring Genevieve Keeney-Vásquez, President & COO of the National Museum of Funeral History, who will share how the museum engages audiences in meaningful conversations about life, death, and legacy and how niche storytelling can spark curiosity and connection in our community.

After the conversation, guests will embark on a guided tour of the museum, home to the largest collection of funeral service memorabilia in the country. The museum has 19 permanent exhibits and offers a fascinating experience that is spooktacular and perfectly timed for the Halloween season.

Enjoy light bites, networking, and eerie-but-enlightening exhibits as you explore 30,500 square feet of history, tradition, and reflection..

• Location: National Museum of Funeral History, 415 Barren Springs Drive, Houston, TX
• Time: November 6, 4:00 – 6:00 p.m.
• Cost: Free for IABC Houston members & students | $15 for non-members

While free for IABC Houston members, we invite you to consider making a donation to the National Museum of Funeral History, a nonprofit sustained by the generosity of visitors like you, to support its exhibits and educational mission.

Reserve your spot today for this rare opportunity to connect with peers and experience the museum in a whole new way… just in time for spooky season.

Key Takeaways:

1. Storytelling with Sensitivity

·       Learn how to approach delicate or niche topics (like mortality) with respect and empathy while still sparking meaningful conversation.

·       See how museums like NMFH use history and culture to foster dialogue that goes beyond facts, tapping into human values and universal experiences.

·       Apply these lessons to corporate communications, crisis messaging, or storytelling in industries that may feel “taboo” or difficult.

2. Engaging Audiences Around the Unexpected

·       Hear how Genevieve turns an unconventional subject into an educational and cultural experience that resonates with diverse audiences.

·       Gain insight into finding creative angles that make “hard-to-talk-about” topics accessible.

3. Leadership in Unconventional Spaces

·       Learn from Genevieve’s leadership journey, from U.S. Army service to leading a nonprofit museum, and how resilience, adaptability, and mission-driven communication shape her work.

·       Gain inspiration for leading teams and organizations through change or in challenging industries.

      Fireside Chat Featuring
Genevieve Keeney-Vásquez
President & COO, 
National Museum of Funeral History