Baseball has been America’s pastime for more than a century. However, racism and Jim Crow laws prevented many of the game’s best players from participating in Major League Baseball until the Dodgers signed Jackie Robinson from the Negro Leagues’ Kansas City Monarchs in 1945.

While Robinson became the first African-American in the modern era to break the color barrier, many of baseball’s most talented legends never had the opportunity to showcase their skills on the games highest stage. However, in 1990, their legacy was forever honored by the launch of the Negro Leagues Baseball Museum (NLBM) in Kansas City.

Bob Kendrick, who has served as the president of the NLBM since 2011, is charged with preserving and celebrating the rich history of African-American baseball and its profound impact on the social advancement of America.

As a journalist by trade, Kendrick will join IABC Houston for a virtual fireside chat on Thursday, Nov. 18, for a discussion on the history of the NLBM, how communications and marketing has helped honor the legacy of the Negro Leagues, how digital media has advanced the game for a new generation, how partnering with organizations helped the NLBM regain its vitality and financial stability, and more.

To moderate the conversation, IABC Houston will be joined by Robert Ford, who has served as the radio play-by-play voice for the Houston Astros since 2013.

**IMPORTANT** You MUST be logged into a Zoom account to access this webinar. You will receive an email with login instructions upon completing your registration. IABC Houston will not be able to troubleshoot once the program is underway.
Please note that refunds are issued only in the form of a credit toward a future IABC Monthly Luncheon.