Catalog
February ESIG Recording: Personal Branding for MarComm Pros
$15.00
As a business communicator, you know how to deliver a message for your clients. But what types of messages are you sending out about yourself? Leveraging your personal brand is an integral part to business success.
John Sweney, co-founder and CEO of Brookwoods Group, walks us through some proven techniques to “market yourself” most effectively.
The key points of discussion include:
- Assessing your marketing presence
- Developing a long-term communications plan
- Focusing and positioning your message effectively
- Targeting your audience
- Inspiring customers to take action
